If you want to be taken seriously on Instagram, your feed needs to be at its best. Use these top 10 tips
on creating a content plan for Instagram to guide you!
Content Planning for Instagram
Instagram is one of the hottest photo-sharing platforms out there. This is because of Instagram:
● The interface is very easy to use and anyone can upload
● Allows for convenient in-app photo editing
● Can connect to Facebook and contacts so you can add people you know
● Allows uploads to go through very fast
● Is free to use, and makes promoting your profile very affordable
Here is a detailed list of things you should focus on when creating new content for Instagram!
- Find Your Niche
You need to know what you like and what your followers want to see. Choose topics you wish to post about. Is your
account about travel, lifestyle, fitness, or fashion? Find your niche!
Next comes content. After finding your niche, create content that ties in with it. Also, search for trending topics by
visiting other famous Instagram pages. For example, if Valentine’s Day is around the corner, post about it. This is a great
way to engage with the current trend and attract followers. Your content should be fun and relevant to current trends
and your niche.
Following a theme is great because it helps tie all your posts together. Choose one and stick to it. For example, if you
choose the theme “white,” use pictures that maintain this element.
Find hashtags that are trending right now. To do this, visit the Browse page. It will automatically suggest tags for you to
explore and choose. Hashtags help you gain new followers and share your content, so make sure you use relevant ones.
- Take Better Pictures
To improve your photography skills, watch tutorials on YouTube, and read up on photography. Remember, better pictures
get more likes! You need to curate your content with what your followers would like to see, and everyone loves a well-
- Posting Schedule
Decide on a strict schedule for posting, so followers know when to expect new content. Also, discover timings when your
followers are most active for maximum engagement. You can do this by checking Insights on Instagram.
Whether you’re writing a long, self-written paragraph, or borrowing a one-liner from a song, your caption must be
relevant to the image! Deciding your captions in advance will help you boost post quality. Don’t forget to include
- Select Brands to Promote
If you are an influencer looking to make money off your profile, first find a brand to sponsor you. When this happens,
tailor your content to focus on the brand. Use hashtags, engaging captions, and edit your pictures to make the post-pop!
Your content plan should include an advertisement schedule if you are willing to invest in it. Instagram advertisements
are affordable and start at below 1USD, depending on where you live.
- Creating Content for Followers
You should know what your followers want to see and tailor your content accordingly! See which posts do best in terms of
engagement and post similar things in the future to maintain your profile.